What We Do
What We Do
- Provide free marketing help and advice via this website
- Conduct independent market research
- Link farmers with the media and marketing world in order to reach the consumer
What is marketing?
Marketing is simply a form of communication between producers and customers. It helps to sell products or services to the end consumer, and covers product development, packaging design, advertising, PR, direct marketing, sales promotion and other forms of communication.
Without marketing, consumers may be unaware of a product. Marketing helps to make people aware of the product (e.g. Pampered Pigs) and communicate the benefits of buying it (e.g. higher animal welfare).
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