Marketing Dos & Don'ts
Do:
- Register your brand name (e.g. Thistle Farm).
- Start small by selling your product via farmers' markets, restaurants or independent local shops to see what works.
- Work with one or two like-minded farmers.
- Look at what other successful farmers and food producers are doing at farmers' markets, farm shops, restaurants and in supermarkets.
Marketing reports
Farming Industry Marketing Strategy
Commissioned by the Tenant Farmers Association (TFA) and National Beef Association (NBA) this report published in Jan 2005, provides a comprehensive review of the UK food and farming marketplace. It highlights the key issues blocking the industry and provides some practical advice on how farmers can overcome them.
Industry reports
Farming Industry Marketing Strategy
British Agriculture Marketing was commissioned to conduct a comprehensive review of the UK food and farming industry in order to make recommendations on how farmers could reconnect with consumers. Published in Jan 2005, the review was commissioned by leading farming trade associations; the Tenant Farmers Association (TFA) and National Beef Association (NBA).
Media
The main advertising media channels are press, TV, posters, radio, cinema and online.
Direct marketing includes direct mail, door drops and inserts.
Working with the media
The media provides a very effective way of reaching large numbers of people with simple messages about your business.
Many people turn to advertising as a quick and easy way of getting into the media, but they often do not realise that much more can be achieved - at a fraction of the cost - through a good press release sent to a number of media outlets.
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