BRITISH AGRICULTURE MARKETING

Mud Sweat and Tractors:The Story of British Agriculture, a four-part BBC series was first shown in spring on BBC FOUR and repeated over the summer on BBC TWO. The series was met with critical acclaim culminating in a Grierson Award nomination for Best Historical Documentary, one of the most prestigious awards for television documentaries. Thanks to David Parker, Available Light Production and the farmers who starred in the series.

Press reviews:

"This series on the history of modern British agriculture is the surprise of the week - fascinating and wonderful"
Source: The Times, Pick of The Day, Wed 15 April

"Strange but true - in the 1950s, strawberries were virtually the size of apples. It's a fact you can verify for yourself in this excellent social history series"
Source: The Guardian, Pick of The Day, Wed 22 April

"This is a brilliant documentary series: with its use of archive home video it is both a loving and moving memorial to farming days long gone..."
Source: The Times, Last night's TV , Thur 23 April

"Informative and entertaining series such as this make you long for the golden age of television before it was hijacked by celebrities and reality shows"
Source: The Times, Today's TV, Wed 29 April 09

Bread is another major topic being covered. Early in 2010, the story of award-winning baker, Tom Herbert and his quest to create the perfect loaf will be shown on BBC FOUR. The sixty minute documentary, IN SEARCH OF THE PERFECT LOAF, follows Tom as he comes up with a new recipe for a loaf to enter into this year's National Organic Food Awards. Produced by Available Light TV.

The story of wheat, resurgence in traditional bread-making craft and the way that flour is produced is gaining the spotlight. With the increase in gluten intolerance, wholesale adoption of factory production using the Chorleywood Bread Process and high energy inputs, modern bread making is being questioned. John Cresswell and a bunch of intelligent farmers, bakers and scientists are getting under the skin of what is wrong with the daily loaf.

Living Earth magazine and Organic Farming magazine for the Soil Association

These excellent membership magazines produced by The Soil Association have been redesigned to make them more engaging to readers. Credit to Editor’s Tim Young and Peter Mundy.