Welcome to the BRITISH AGRICULTURE MARKETING website
Our purpose is to enable farmers to produce their own consumer facing marketing activity.RECENTLY ADDED CONTENT
Oilseed rape
by John Cresswell, 2 August 2007
Have you noticed the fields of yellow flowers dotted around farms in the spring? The chances are that you have, since nearly 1.5 million acres are grown in the UK every year. This is an area equivalent to 600,000 football pitches.
Each acre produces one to two tonnes of tiny black seeds and in 2006, the UK produced 1.87 million tonnes of seeds. These are harvested in July and August.
Salon International D'Agriculture
Britain – the dirty man of Europe
Feb 2006 (July update)
“Why isn’t Food from Britain here?” I asked the presenter from the French TV company.
“Because you have terrible food. Have you ever wondered why the French never want to go on holiday to Britain?” he replied in his charming accent.
Walking away I thought, no, we don’t have terrible food, we have fantastic food. Scottish shortbread, whisky, salmon and oatcakes. English stilton, cheddar cheese, strawberries and lamb. Cornish clotted cream, scones and pasties. Real ales, ciders, Eccles cakes, Bakewell tart, Melton Mowbray pork pies… the list goes on. But having spent three days walking around the amazing displays of regional French produce at the Salon International D’Agriculture, it was quite clear that something was going badly wrong. Post-BSE and FMD, the French still thought we had terrible food. The British quangos were failing to do their job.
Marketing Dos & Don'ts
Do:
- Register your brand name (e.g. Thistle Farm).
- Start small by selling your product via farmers' markets, restaurants or independent local shops to see what works.
- Work with one or two like-minded farmers.
- Look at what other successful farmers and food producers are doing at farmers' markets, farm shops, restaurants and in supermarkets.
Marketing reports
Farming Industry Marketing Strategy
Commissioned by the Tenant Farmers Association (TFA) and National Beef Association (NBA) this report published in Jan 2005, provides a comprehensive review of the UK food and farming marketplace. It highlights the key issues blocking the industry and provides some practical advice on how farmers can overcome them.
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